Building Form
Designed for RJM Architecture & Design, this identity reduces architectural language to its essential geometry. The square-based mark combines the initials into a compact, balanced form that suggests permanence and structure rather than illustrating architecture directly. The intertwined R and M subtly evoke the elevation of a domed building, while the J anchors the composition and hints at a pathway leading towards it.
Connecting Systems
Created for LogiLinks, the identity explores the idea of connection through typography itself. Rather than introducing a separate graphic symbol, the dot of the first i bridges across the composition to complete the second, creating a subtle visual link within the wordmark. The result is a simple gesture that communicates movement, connectivity and coordination without relying on literal imagery.
Designing Fiction
Created for a fictional neurotechnology company within a science-fiction television series, the identity explores how typography can communicate advanced technology without relying on familiar clichés. The restrained geometric forms create a mark that feels precise, clinical and slightly enigmatic, supporting the narrative of a company developing brain-imaging technology for immersive virtual experiences.
Geometry and Tradition
Designed for Prophet Ibrahim University, the identity draws on the geometric traditions of Islamic art without becoming ornamental. Rather than reproducing a historic pattern, the mark distils its underlying principles into a contemporary symbol that communicates scholarship, permanence and cultural continuity.
Building Momentum
Created for Rise Productions, the identity combines a bold typographic structure with an abstracted staircase that reinforces the idea of growth and progression. The emphasis was on creating a mark that communicates ambition through form rather than illustration.
